Getting Mobile app success is like a tug of the war!

No matter what industry the businesses belong to or they are B2C or B2B. They are battling to build a one-of-a-kind app that create a lot of buzz in the market and garner huge users’ traction.

There is nothing surprising about when there is blood-thirsty competition in the mobile app market to make the app top the charts.

Businesses are giving much thought to the app development to gain rewarding results. Yet, most of them won’t get amazing results.

Why is it so?

Great concept, if not engineered well and result into poor functionality, then it will certainly fall flat. The glitches that were not fixed during app development would pull away your users.

This is something you don’t want.

So what has to be done to make your big idea create the baseline of epic success, ensures app’s popularity and delight your users like no other?

The solution- don’t leave any loophole open during the app development, otherwise it will backfire. Also, there are certain do’s and don’ts that must be followed during app development.

Take a quick look at them:

5 do’s to follow:

1.Provide real-time experiences

Prompt response in a matter of seconds always enthrall the customers and delayed response turn them away.

Now, you have to decide what do you want? Well, the most probable answer is to allure the customers. Of course, this is the reality. From factory fire alarms to the flight information, at all places, we anticipate to get the response in the moment.

Ensure that the huge volume of data generated as a user query must be answered in a real-time by integrating data distribution server and technologies to provide up-to-date information immediately.

2.Make it responsive

This is pretty clear to everyone that the customer wants the response within 3-4 seconds, otherwise they are gone.  But, there is something more… What’s that?

Customers wanted to get the response on the same device they are using the app. It implies the app must be developed in such an environment that’s compatible with all the browsers, platforms, and OSs.

Make certain that the app must be responsive and provide relevant data swiftly.

3. The infrastructure must be scalable

Everyone dreams about building the app that creates a buzz, but hardly the infrastructure is set up ready to face the situation where randomly millions of concurrent users start downloading and using the app.

More often, it is disregarded.

Consequently, in case app users grows to a million in a day or two, then app get crash. Alas, the things turn out to be bad for the popularity that app is getting.

To cope up with the massive data, instead of adding costly infrastructure, it’s better to distribute the data over different cloud servers so that the app would work without crashing.

4. Robust security

Either you are developing the enterprise apps or Ecommerce app, both of them store users’ and organizations’ crucial information that must be kept secure.

You must ensure that no hole would exist in the app, which otherwise enable the unauthorized users or malicious software to create a hole in the app security firewall and the data will be out of the door.

On device application storage, and the network traffic between the server and the app must be fully encrypted to prevent unauthorized access.

5.Testing and quality assurance

In the rush of launching the app, many times, the time reserved for the app testing is reduced. The poor testing left behind some bugs in the application and finally the app that’s full of bugs is launched in the market.

Slashing the app testing and QA time leads to a bad experience and customers’ frustration.

Don’t let this happen.

The app development team must be armed with proficient testers who precisely do the manual testing and automated testing of your app for every platform, and ensure the app will work impeccably all around.

5 Don’ts to consider:

1.  Delay in app-to-market strategizing

Once your app development team started working on the app, you should start thinking about its marketing strategy. Don’t keep the practice of waiting uptill your app get developed, otherwise you would miss an opportunity.

Start spreading a word about your app on different platforms once it is half developed to make the users curious about the upcoming app thereby you are building app audience.

Also, you have to start devising a complete plan about how and when you are going to launch the app, and what are the other activities you can arrange to intrigue the audience.

2.Not making use of device features

When your app makes use of mobile device features and functionalities in a unique manner, it makes the users take interest in.

For instance: Nearly, every smart device has GPS functionality with which users’ location can be tracked. If you build the app that involve sending messages/push notifications to the users based on the proximity, then sending the messages to the users leveraging a GPS feature is a great thing to go.

3.Overlooking customers’ insights

Technology has provided the great ways to track every activity of the user while using the application. It means you are getting a lot of data and the data enables you to identify what your customers like/dislike or prefer. Also, the merchandising decisions highly depend on the users’ data.

But, if you ignore the customers’ data, which means you are discounting customers. You can’t do this.

You have to closely analyze the customers’ feedback, know what customers anticipate and what makes them turn to your application. Taking smart decisions leveraging users’ data would improve the sales and ROI as well.

 4.Deploying business apps onto app stores

You have to check the purpose for which you are building the app. In case, the app is developed for enterprise internal communication, then uploading the same app onto the app store is just the waste of time and efforts.

Certainly, you don’t have spare time and money to spend for unnecessarily validating your app onto different app stores. Also, there is no need to hit your app to the app store when your audience is within the organization.

So what you all need to do is set up your own app center where you can deploy the app at your own terms and conditions.

5.Using template to replicate the brands’ experience

To provide the audience the exact look and feel of the brand on your app, the app’s UI is designed such that it represents your brand. There are specific templates that are strictly considered while crafting the layout. This is a very common practice which almost every brand/business employs.

However, to design the UI in pre-defined manner, sometimes make the compromises with creativity, quality and the flow of the application, which ultimately ruins the user experience.

It’s suggested to allow the mobile app development team to design the UI in a creative manner using top standard technologies for flawless experience.

What to do?

Not to mention, follow the do’s and don’ts to shape your idea into a mobile app reality, which users like in the reality. Yes, when the apps are developed considering these imperative key points, the results would be worth rewarding. Don’t hang fire, start developing your apps employing this practice.