The usage of mobile apps is growing day by day. This evolution is encouraging business leaders to expand their customer’s reach and generate maximum revenues. It doesn’t matter how interactive your mobile app if you want to increase your downloads, you need to optimize your app for getting higher ranking on Google and other search engines.

First, you need to build a strong presence across the web if you want to boost your mobile app downloads. And for that, you need to enforce a result-driven SEO campaign that can take your app to the next level.

However, ASO (App Store Optimization) is an ideal search optimization for mobile apps, but you can also utilize SEO to improve your app’s visibility as well as downloads. Though mobile app profile pages don’t display in search engine lists the way web pages show, you can play with other tricks to improve your downloads.

You can start by creating a landing page or a microsite. Thereafter, you can think of boosting its ranking to generate more web traffic towards your app. You can even write the blog related to your app or landing page to get more user engagement.

Once you are done with this, you can leverage the best SEO tips to improve the ranking of your mobile app. Below are some effective search engine optimization tactics that will help you achieve your targeted goals with ease.

1. Stick to the SEO Principles

Always remember that a successful SEO won’t happen overnight. You need to be aware of all the SEO basics before you optimize your microsite for generating higher downloads for your mobile app. For that, you need to create a unique, engaging, quality microsite or landing page.

Create unique titles for your blog posts to let you improve your CTR (Click Through Rate), which in turn, boost your online visibility and increase your mobile app downloads. Even, adding search engine friendly URLs can also help you get higher ranking on SERPs.

2. Leverage Latent Semantic Indexing (LSI) Keyword Strategy

LSI Keywords are synonym words related to your main keyword(s). Most of the SEO experts use LSI keyword strategy to generate better results on Google search result pages. While on-page optimization with main keyword phrases is a great SEO technique, make sure you leverage LSI keyword strategy to increase the chances of getting more visibility across the web. With the use of latent semantic indexing keywords, you can make your landing page visible in Google search results quickly and efficiently.

These keywords can help search engine crawlers to know what is your landing page or microsite is all about. This helps searchers to find your mobile app if they search using similar keyword phrases. Google read the webpage’s LSI keywords to let searchers provide the desired results quickly.

When incorporating keywords in your landing page or the microsite, ensure it’s not about the density or repetition of the main keyword, but that it also includes the LSI keywords. You can also write blog posts that target the LSI keywords.

3. Boost Page Views and Reduce Bounce Rate

Bounce rate and page views are two important aspects that can affect the ranking of a web page on search engine result pages. Being an SEO expert, make sure you optimize your microsite in such a way that encourage web visitors to spend more time and get rich user experience.

For that, you need to add valuable and inviting information into your landing page to let people explore more about your app with ease. Your content should be relevant to your targeted web audience – as this could help you get more visibility on Google and other search engines.

You can use some creative tips here to let visitors get engaged with your site, such as:

• Understand what they expect from you
• Focus more on issues you are solving
• Describe how you solve the issues related to your services
• Let them know more about your mobile app.

This will help you get more awareness towards your mobile app’s landing page or site. It is because Google prefers relevancy while determining the ranking of websites on its search result page.

4. Building Backlinks is a Great Way

One of the best ways to get better SEO ranking is via backlinks. By building backlinks to your app’s website can help you boost your mobile app’s download with ease. This particular strategy will help you find out your close competitors generating a massive amount of traction. Once identifying them, use the backlinking tool such as Cognitive SEO to search for all the web pages that link back to their mobile app.

Now, search for the related websites and blogs that list the mobile app of your competitor. After that, you can request the author to add a link to your app. Well, this is a tricky task because not every author convinced easily. For that, you need to give them relevant reason if you want to get enlisted.

With this backlinking strategy, you can drive more web traffic, which in turn elevate your online presence/SEO ranking, and also increase the downloads of your mobile app. Isn’t it amazing?

Conclusion

Boosting mobile app downloads is not a difficult job. All you need to do is to understand your business goals, analyze your potential customer’s demands, and use best SEO tactics to get higher ranking on search engine results pages. The tips mentioned above in this blog post can help you achieve your SEO – driven goals with ease.

Author Bio:

Priyanka Gupta is working with Zactic SEO, a leading SEO Company India, which is backed by an experienced, dedicated and Enthusiastic team of diligent SEO professionals. You may get in touch with Zactic SEO if you are planning to Hire SEO Experts for your website Promotion.