Today’s gadget-driven world wants everything to dive right in their hands at any point of time they wish; be it ordering pizza or doing train reservations. They want a solution in the form of an app popping out from their mobile phone.

Mobile applications have a huge market capture and generate tremendous revenue. However, these apps need to be developed differently for different operating systems like Android, iOS and Windows, to name a few. This puts businesses in a fix to decide the operating system they should design the app with.

If businesses neglect developing applications for Windows phones, they leave highly potential market unexplored. Windows phones have a limited but strong market which if utilized well can increase a good customer base to your business.

Give in a look to what you have missed if you don’t have a Windows custom mobile application for your business.

Good Number of Users Worldwide:
There are around 85 million Windows phone users in the world today. Neglecting such a big number, you might be turning your back towards a golden door.

Geographical Distribution of Users:
The major chunk of these Windows phone users belongs to the US and India with 11.0% and 7.5% respectively. Now this is a fact that can’t be left overlooked or unnoticed. Also, Windows phone users belong to a special class which is quite comparable to iPhone users who are willing to pay for things and commodities more readily.

Single App for All Devices:
All thanks to Microsoft’s Universal Windows Apps technology, one single designed application works for all Windows devices. This spares developers from customizing applications for different devices and also saves your money to be spent on it.

Less Competition or Rather More Scope:
Developing a customized business app for windows phone may allow you monotony in the market. Lack of similar apps could turn out to be a benefit for you and your business.

An Amazing Look and Feel:
Windows phone applications have an unconventional and appealing interface and allow users to get hooked to them. Also, the ease of use and simplicity helps users navigate effortlessly.

High Security and Ease of Transactions:
Windows operating systems are highly secure and allow easy payments. This works well for e-commerce applications as users can pay without any hassles and feel safe about their money.

These things are strong enough to advocate the need of a custom mobile application to be developed for your business. And by doing so, you open a new golden door of business expansion. Cheers!