Let us say an idea that can overwhelm the world has popped in your mind and you found a fabulous team of developers to pave the way to turn your idea into reality. Well the first step of the custom mobile application development is to research and check if your idea is promising and realistic. Only after that, you must proceed to step two; which is to know and understand your customers and keeping that in mind, you must start with the prototype. Designing is one of the most important phase of the process, as the consumer engagement, user experience and customer satisfaction depends upon the design. Once the design is ready, the actual development process begins to add in all the features and functionalities. Well, once the mobile application is developed, you must also test it in order to find out the bugs, so that you can fix them then and there before you launch it. After doing everything mentioned above, it is the time for deployment. However, have you ever thought that no matter how amazing your application is, people must be aware of its existence; otherwise there is no point investing so much time, money and efforts?

It is extremely important for you to let people know about your mobile application, if you want to do the business and make money out of it. You must focus on app marketing not only post launch, but also before launching your app. So, let us take a look at some of the most important and effective pre launch mobile app marketing strategies that will create buzz amongst people and will help you make a successful grand launch

1. The most important tip is to start your marketing long before the predetermined date of the app launch, so that you can engage the customers and interested people early often.

2. Start talking about it on the social media. Write and upload blogs, post images and promotional videos and share Infographics on the social networking websites; where information floats the fastest.

3. Amidst the powerful social media world, do not underestimate the power of emails. Email marketing still holds its significance and will always help you get new customers.

4. Invest in market research, know your targeted audience and understand their needs and requirements and take feedback from them.

5. One amazing idea is to post the pre-launch press release which defines the objective of your application.

6. The last, but definitely not the least, make sure your app name is impressive enough to attract customers and make them download it. Also, prepare a remarkable app description for the app store, which can create interest in people to download your app. Make sure you are clear, to the point and engaging at the same time.

Now that you are aware of some of the most important tips and tricks of marketing your application before launching it, it is highly recommended for you to put the above mentioned points into practice, in order to let the world know about your app and get the maximum downloads. If you have hired a mobile application development company, make sure you ask the team to promote your app and share the above mentioned points to them.