Everyone today is looking to earn from their digital assets whether they are in form of websites, mobile apps, mobile sites etc. Hence, in this course of digital advertising they are importantly two main entities who have to play an important role – publisher and advertiser. The act of online advertising or advertising through websites or mobile platform mainly involves three entities – publisher, advertiser and a network to connect both of them.

So, who is a publisher?

A publisher or affiliate is the person or a business that owns the digital asset whether it is a website, mobile site or a mobile app. He/she is the person who gets paid for publishing or promoting ads on their website or app. Publisher promotes products and services of an advertiser in exchange for a commission. So, for anyone who wants to make money for their business by posting ads on a website or app, should have to select an appropriate publisher first. A better way to select a publisher of a website or app is to go for the one whose audience is the same as targeted by you. This is because by allowing your business ad to display on digital assets with similar audience as yours you are likely to get more traffic and sales through your asset.

Who is an advertiser?

An advertiser can be any individual, business or any other entity that wants to display ads on other’s website or app. He/she is the person responsible to pay to the publisher or website/app owner for displaying ads in their digital asset. Hence, if anyone has a website or app and looking to earn revenue from it, then they should look out for appropriate advertisers who can get them appropriate ads to display on their digital asset. They can even prefer to choose resources like ad networks or ad exchange marketplace for getting ads for their ad space.

Let us now have a look at possible solutions available for publishers and advertisers today.

Publisher Solutions:

Publishers today have different options to earn from their digital assets. The range of possible solutions for publishers include

1. Allow display of ads in your website and earning from clicks and impressions on these ads

2. Allow display of ads on your mobile application

3. Make revenue by display of ads on your gaming website or app

4. Go for display of ads on your mobile based website

5. Develop an appealing video content and earn from it by allowing display of ads in it

Advertiser Solutions:

Advertisers can promote their business ads in various formats like text ads, video ads, banner ads, website urls etc. There are different solutions available to do that. They are as follows.

Advertisers can opt to connect with resources or platforms like Ad networks or Ad exchange marketplace to find appropriate ad inventory or say ad space for their advertising needs.

They can also deal on individual basis with a website, mobile site or app owner who can be a either an individual person or a business for display of ads on their digital asset.

Advertisers can opt to promote their ads through relevant videos, ads in web page containing text, ads in mobile application which can be either an ecommerce app, gaming app or even any enterprise based app, ads in mobile websites and displaying ads in popular search engines like Google through techniques like PPC.

Hence, in the modern digital world there are lot of options available to advertisers as well as publishers for their brand advertising and digital asset monetizing needs respectively. Total Toolbar presents different kinds of online advertising solutions for advertisers, publishers as well as the website or app owners. The company has expertise in adware development and adserver development services and hence, can effectively serve the advertising needs of individuals and firms.