Mobile phone, which was invented with an intention of easy and quick communication from anywhere at any time, has now come far way ahead. Mobile phones; especially the smartphones have become a necessity of everyone, today! It has changed the way we have been living, be it communication, entertainment, education, banking or shopping. Online shopping, especially through mobile phones is common today.

M-commerce is gaining momentum with each passing day, which increases the pressure on retailers to keep up with the rising expectations of customers and keep them happy. When we talk about customers, it has been researched and observed that millennials use their phones the most especially for shopping online. So, with the increasing demand of millennials about seamless shopping experience across multiple channels, retailers must take care of not only what customers want, but also what will be good for their business.

Here are a few tips and key areas which will help retailers to make informed decisions and do things which not only make customers happy, but also contribute to expand their business.

1. Personalized and smooth shopping experience:
It is high time retailers should realize the importance of amazing personal in-store experience of customers. Right from the individually made recipes along with ingredients list to the fashion tips and recommendations, every bit of it matters. The more you will interact with customers, the more will be chances of personalized experience. This will eventually increase the average order value and sales and maximize your revenue and profit. So, make the most out of the technology innovation and enhance your brand value by providing the seamless personalized shopping experience.

2. Re-defining the role of store assistant:
The customer shopping experience gets enhanced not only by displaying amazing products, but by the skilled and knowledge-rich store assistants. Who have got desire to offer the best shopping experience to customers. For this, the knowledge of the store assistants should not be limited just to the information regarding the product. Great customer service plays a major role into it. So, it is highly important for the store assistants to attract customers and impress them with their knowledge regarding products and help them buy products.

3. Know the power of millennials:
Millennials, who treat their smartphones like their family members and look constantly for internet connection, quickly adapt to new technologies. So, it’s the time for retailers to think of new strategies and take new initiatives to provide modern shopping experience to customers.

4. Faster delivery and easy returns:
Of course, price is the first thing that attracts customers. However, which is the next? It is quick delivery and flexible returns. So, retailers must work on delivery and return policies to enhance customer shopping experience and take it to the next level.

Wrapping up
By putting into practice these above mentioned tips, you will be able to not just strengthen the customer relationships, but also give rise to loyalty and revenue, which will eventually result into the business growth. So, with the implementation of these tactics, retailers can open the doors of success in 2016.

Total Toolbar is one of the best mobile app development companies, that offers the best custom mobile application development services to all business verticals; be it retail industry, health care or finance industry. So, if you want a mobile app for your business, get in touch with us. We will build up the best app that will add wings to your business and help you attain desired heights of success in no time!