How to Build and Grow an App Business
In this era of mobile technology, smartphones and ecommerce; downloading applications has become a hobby among people of different age groups. The real challenge is to make an application a high tech reality after it has been created. Experts argue that anyone can make money by creating an application by using the right tactics and strategy. Coming up with an idea is just the start of the journey. Once you have recognized the opportunity you have to harness it. Initially custom mobile application development can be tricky but it gradually gets easier as you get experienced.
Read the Steps Carefully..!!!
First off, the key to being a successful entrepreneur is to be passionate about what you do. So if you’re making an application then it should somehow be related to your area of interest. Also, limiting yourself to one idea is just not the right thing to do to yourself. You should think out of the box, brainstorm and come up with something that really works for you.
Next step is to create the mobile app. Experts argue that if you lack technical skills then that’s actually beneficial for your potential app business as you won’t be busy with coding and instead you’ll be fixated on making your business a success. Make it very clear in your mind that exactly what the app you want to be like. Write down all of the important things that you think shouldn’t be missing from it. Next you have to find a company or a freelancer who can design it for you. You can also browse upwork – a reliable freelancing website – to find the right person to design your app. After you’ve the app completed, wait for 5 to 7 months to see if the user base grows, otherwise you can move on to the next idea.
Another important step is to make sure if the customer would want your app or not. The success of your business depends on this. For prior research you should go to the market with the prototype of the app and see if your targeted customers are interested in it or not. If not, then you can change your strategy and features of the app. This will save you a lot of precious time and money.
After the app has been made the most crucial step is to get the customer to use it. Initially you should set the price low so that even people who aren’t sure if they need it are able to use it. You can also find an outsourced provider who best gets your needs. As soon as you start seeing a demand for your product, you can make the operations in house.
A developer’s account on Google costs annually $25 whereas for Apple the cost is $99. You can ask your app developers to upload the app to the store as they’ll know what to do. All you need to do is to pay the fee.
One thing you should remember is that even if you make your app free, with a clear monetization strategy you can easily earn money. For all you know, your app could be the next Whatsapp or Facebook. If your application gets popular you can run advertisements on it as well, which is a lucrative business.
Marketing your application is also an important step to make your business a success. What really works these days is the word of mouth advertisement. You can also ask opinion leaders around you to put in a good word for you.
Author Bio:
Usman Hassan is a digital marketing psychopath, who is passionate about Inbound marketing, SEO, CRO, Email marketing and Ecommerce. He is a regular blogger at Mobiwoz.com.