Windows Phone is a Microsoft’s mobile based platform widely popular for its innovative features. The platform has been the target of growing popularity and market share in the recent times. The reason is the wide range of features it provides to support the development of broadly accepted apps and the splendid opportunities it offers to the businesses to grow exponentially. Windows Phone app development is just the right choice for the businesses exploring the new markets, opportunities and platforms to widen their reach across the globe.

There are a few great advantages businesses can reap through app development for Windows Phone. Let us now take a look at what are those advantages.

Market Opportunities

According to a recent study, several smartphone markets across the world have witnessed a sharp upsurge in the popularity of the Windows Phone platform in the recent times. In these global smartphone markets, Windows Phone is already ranked as the second most popular mobile platform. Hence, it is just the right target for the businesses that want to promote their brand across these specific regions or markets across the world.

Greater Value Offered

Windows Phone is a Microsoft’s technology and hence, it easily supports and unites well with the other latest Microsoft technologies. For example, this mobile platform can synergize well with Windows 8 platform because the user interface and functionality of this Windows 8 platform is mobile-first. Hence, apps developed for windows Phone platform will work well on Windows 8 desktop platform as well. Hence, this combination of Windows desktop apps and mobile apps can be of greater value to the businesses as this enables them to reach out even a much wider market that is driven by the Windows desktop platform.

Wide Development Options& Reduced Time to Market

Windows Phone app development can be carried out with .NET framework utilizing the C# language. Hence, one can easily hire the expert .NET developers and find readily available resources for their mobile app development job. There is also great possibility of utilizing the powerful and feature-rich IDEs of Microsoft for development of Windows Phone apps. The developers can utilize the C++ native code for code development for the app. More importantly the platform also supports the use of C and C++ libraries for the development process and hence, this will ease and fasten up the development process and therefore reduce the time to market for these apps.

Advanced Features

Windows Phone is the best platform for developing mobile apps for your business as it supports some really good and advanced technical features.With the support of these features, businesses can build really cool apps to offer the best user experience to their customers. This will enable businesses to drive their sales through improved customer engagement.

Hence, for those looking to develop mobile apps for their business, Windows Phone platform can offer some real significant benefits that cannot be neglected. With good design, features and functionality, Windows Phone apps can provide good opportunities for the businesses to improve customer engagement and profits.