Mobile devices are the rage of this technology-driven era. In one survey by Statista, it is revealed that more than 100 billion of mobile apps have been downloaded by users till June 2015, and this is figure is expected to exceed over 250 billion of mark by the end of 2017.
The aforementioned statistics explain in detail the potential of mobile app industry like Essay Writing Service Company and why it is the leading contender this year and beyond. Just like any other business, a mobile app industry thrives on effective marketing plan. The better the strategies are, the quicker you will get attention of your target audience.
Nonetheless, a big chunk of business makes silly mistakes when it comes to promoting their mobile app. For those rookie businesses, we present some common mistakes they must avoid to market their recently-launched mobile app and stay ahead in the game:

1. Lacking Insights Into Your Niche Industry
   Both Google Play and iTunes have more than 700, 000 apps. To make your presence felt in such cut-throat competition, market research plays a critical role. To serve this purpose, you need to perform a competitor analysis to find out about your competition and what they are doing to create the hype. Learning your industry trends will also make it easier for you to promote your app using the right marketing collaterals.
2. Failing to Understand Your Target Audience
   Making a same strategy for both your desktop and mobile users is one of the biggest mistakes for your mobile app marketing. Remember that mobile and desktop users are two different type of audience. Whileit will be easier for you to convince your mobile users to use your app, you need strong reasons to convert desktopusers into mobile-app users.
3. Lacking a Social Mobile Marketing Strategy
   Today, the success of any marketing efforts is based on an effective social media strategy. Marketing Land reveals that mobile users constitute the highest percentage (80%) of time spent on social media. Being a leading platform, social media offers wider wiggle room to market your mobile app and get it in front of your niche audience. What you need to do is promote your app to people that it built to help with its features.
4. Underestimating the Power of SMS Marketing
   SMS marketing is considered by online marketers as a secondary marketing tool but the facts prove the opposite. SMS marketing has found its way to mainstream marketing industry for its rapid response time. According to Trumpia, 79% of consumers prefer texting to get updates about a product.
   Of this figure, 38% of consumers like to hear about their order updates over a text. This makes SMS marketing a much better way to engage your audience than age-old practice of making a voice call to the consumers.
5. Neglecting the Influence of Reviews
   App reviews are primary resourcesfor app users so they canmake a better buying decision. Online stores, such as AppStoreApps and 148apps, offer reviews on newly-launched mobile apps including their design, price, and performance. Since these websites have a phenomenal audience of app users, you can generate instant hype about your app in just a matter of days.
6. Not Offering Anything for Free
   People love Custom Mobile Application Development anything that is available for free and this can be an effective marketing hack for promotion of your app. For the first few weeks, you can offer free downloads of your app to generate the buzz. Similarly, if you run a game app store, you can run a contest and offer the winner a free access to your newly-launched game app.

Avoiding the above-mentioned mistakes can help you promote your mobile app and get it in front of your target audience.