A business always thinks of leveraging its tools and assets to generate more and more income. Any source of revenue is always welcome and knowing that your app can be used as a money-making machine can be all so exciting.

You’ve managed to come up with a totally rocking app for your business finally. The viability of your app will increase your customer base like never before and the data that is being collected in the process can help market your brand in all kinds of ways. This medium of connecting with your customers through mobile apps presents innumerable opportunities for monetization.

However, to face the reality building a mobile app these days is quite easy but finding potential customers to pay for it is highly unlikely, given the high level of saturation in the market and the abundance of free apps. Here’s how you can build around your app monetization strategies to reap the results:

1.    Signups via Emails

No matter how fast the social media platforms are evolving, the traditional of emailing has never seemed to have lost its charm. An email strategy together with your app can do wonders for your brand management. Staying on the forefront with your email marketing campaign will increase customer engagement and hence eventually increased ROI.

Email addresses are rarely changed and making a mandatory sign up for your app through your email address can boost your app greatly. Offering constant updates, promotions and deals to email subscribers can increase your hold over them.

Your newsletter is ready? Push it towards your audience via the app. Directing consumers to your website is your foremost target and your app can be a major supporting pillar in the branding game. Promoting your blog via email helps the subscriber with brand recall and even gives them the convenient option of accessing the content from their mobile devices. It’s all about launching your app the right away and then monetizing it.

2.    Freemium

Just like all the other apps on the app store, “freemium” apps are also downloadable for free. However, there is a completely separate version of your app, known as the premium version which will give you added features to make the user experience more fulfilling and complete.

An initial free version introduces to the user the services that the app has to offer and once the customer is hooked onto it, and seemed to get addicted to it, you offer the premium version with additional features. The users of the stripped down version will now feel enticed to get access to the VIP version of the app and will be ready to pay a price for it. It is like a teaser which is a part of your strategy to give customers a feel of your app during the trial period, making them realize how desperately they need that app in their lives, when the time to upgrade is here. This way you establish your app’s value and importance and turn your free users into paid ones.

3.    Data-driven App Engagement Strategy

Your mobile-app is the single sure-fire way to get customers to owe their loyalty to you as it an effective way to acquire customers. However mobile app marketers need to realize that their trump card in driving their monetization strategy is keeping the current user base as engaged as before and not letting them slip out of your hands. Capitalizing on your in-app user data can be leveraged to enhance retention and growing engagement with the already established users and not diverting all your attention in acquiring new customers. An app’s revenue is mainly driven by the small percentage of highly loyal app-users.

Take advantage of these app monetization strategies and help your business generate greater app revenue!

Save

Save