The mobile apps are the top gear of various industry verticals, be it banking, entertainment, education, healthcare and more. Now, the introduction of TV apps revolutionizing the entertainment industry alongside multiscreen experience.

Yes, the television applications. Although TV app development is still in the rudimentary stage, but in the near future, it is expected to become a new frontier of the mobile app industry.

How TV apps can complement the mobile apps?

When users view the television, alongside they prefer to engage with the devices like mobile, tablet and more. It seems the mobile apps are working as a companion while watching television.

According to Google, “In a day, around 77% of the TV viewers use another device while watching TV, and 22% of the viewer use the TV as a secondary device. This way both complement each other very well.”

The TV apps on the digital devices like mobile are widely in use as a communication tool to converse about TV programs on social media, as a programming guide that allow users to search and create the TV listing and as a remote control for the TV screens.

How the TV apps are built?

Based upon the level of app complexity, interaction with TV content and experience you want to deliver to the customers, various types of TV apps are built.

For instance: The TV apps that are developed to supplement the TV viewing experience, instead of distracting the user’s mind anywhere are built with lean-back strategy. On the other hand, if the custom TV app development is done to amplify the TV viewing experience, it’s termed as lean-forward strategy.

Also, when the generic apps are developed, it means the app is not specifically about a TV or TV program, then they can be easily developed, else a perfect collaboration has to be set up between the TV and TV mobile app to offer a seamless experience on both screens.

The merchandising of TV apps on the app store

Well, improving the TV apps awareness and marketing them in the best way to make the apps easily discoverable and top the charts on the app store is extremely taxing.

The reason is airing TV apps’ promotion on TV don’t work as mobile users like to search and browse such apps on the mobile devices only, and later the merchandising on TV is alright.

It gives birth to cross-promotion over mobile devices and TV. Advertising on the TV in between the programs would help to a great length in building the audience for TV app.

Many commercial ads on TV are the best examples of it that are able to catch many eyeballs and improved the sales.

How TV apps would be the next avenue for advertising?

When the commercial advertising is started on the TV apps on mobile, the chances of getting higher revenue would definitely increase. The ads that users are watching on TV, at the spur-of-the-moment, they can buy the same product on companion device.

Also, the TV app would provide the advertisers, the location data of the users that would help them in sending customized promotional messages. Finally, a major shift in the TV advertising industry can be observed.

Conclusion

As the penetration of TV apps in the market increase, the new opportunities would arise. This is an emerging vertical that will surely add another dimension to the Mobile App Development and take customers experience to a new level.

Additionally, advertising is a main revenue stream for the television and businesses can better monetize using the additional screen. Leading televisions have already got engineered the TV apps, and augmenting the user engagement and getting more deals.

It presents a gala opportunity before you, to hop on to the Custom Mobile App Development bandwagon and build a one-of-a-kind TV app that shoot up your business ROI for which you have invested in.