Steve Jobs, the CEO of Apple once said, “Get closer than ever to your customers. So close that you  tell them what they need well before they realize it themselves.”

Whether or not you believe in the saying, “customer is always right”, it is undeniable that customer feedback is a major deciding factor for a brand’s success. From desktop to mobile, you cannot overlook the importance of your users’ feedback. While positive feedback acts as an inspiration, negative ones drive you towards improvements.

As business owners, you need to encourage your customers for regular feedback as this is a great way to measure and improve customer satisfaction. According to a recent survey conducted by Walker, customer experience will be the key differentiator than price and product by 2020.

Since, smart customers today want everything on their fingertips, businesses should also look for ways to interact from within their mobile apps, right away!

So, how are you collecting feedback in your mobile apps?

There are various tools out there that can help you generate significant feedback from your users. Read on to learn about 7 of the best tools ruling the market currently.

1. Apptentive

Apptentive is an in-app communication tool that help businesses determine who to interact with, and encourage users to take action. Apptentive has established itself as a powerful medium, especially for the start-ups to connect with their customers to share their thoughts.

Source: https://www.apptentive.com/

This tool uses your mobile to listen and respond to customer conversations, interact with the right customers at the right time and take actions based on customer feedback. In addition, this proactive tool helps drive 5-star ratings and cut-off negative feedback.

2. Instabug

Packed with powerful features, such as more feedback from Beta testers, less negative reviews, in-app bug reporter and in-app live conversation, Instabug is the top choice of industry mammoths like Mashable, Kamcord, BuzzFeed, PayPal, Philips and many others.

Instabug is an in-app tool that helps businesses engage with their customers and beta testers. This tool helps the users to notify the company about the bugs in their product or service. In addition, this tool also help you know why your app is crashing and presents a detailed crash report so that your engineers can work upon the bugs for improvements.

Source: https://instabug.com/features

3. AppStark

Built with the aim to help app developers interact with their users better, AppStark is an in-app iOS software that helps mobile apps collecyt and manage user feedback.

“We started Silmaril Software Pvt. Ltd. in January 2011, with the idea to build social games for mobile apps but seeing the communication gap between users and app developers, we decided to focus on building Appstark,” says Founder and CEO, Ashok Varma.

4. User Voice

UserVoice makes it easy for the customer-facing teams and users to leave feedback for the mobile apps. It also allows you to “combine quantitative customer data with qualitative product feedback” to make the right decisions and proceed accordingly.

Source: https://www.uservoice.com/case-studies/microsoft-intune/

This in-app tool comes loaded with unique features like analytics dashboard, team motivation tools, Contextual awareness, etc., simplifying the job of app owners and businesses.

5. HelpShift

Today’s customers demand quick help and support, which is available 24*7. HelpShift is aimed to offer instant and proactive customer service to your customers. Powering top brands including Microsoft, WordPress, Wallapop, Honeywell, and Viacom has been serving over 500 million mobile users worldwide.

Source: https://www.helpshift.com/customers/

It comes with features like powerful search, instant chat, offline accessibility, and smart segmentation making it convenient for the businesses to support and re-engage their mobile users proactively.

6. HelpStack

An easily customizable, open source help platform that offers in-app customer support, interaction and resolve bugs. This framework allows customers to report any issue from within their app. On the other hand, app developers can interact with their customers in real-time. The framework offers the flexibility to attach screenshots to help you diagnose their issues better.

Moreover, app owners can customize their HelpStack screen to give a look and feel of their choice.

7. SurveyMonkey

Spreading their thoughts as “Create Surveys get answers”, SurveyMonkey is the leading online survey software with over 30+ million happy customers. This app has made it easy for organizations and mobile app developers to conduct surveys online to learn more about their customers and their responses. It allows you to create any type of surveys and collect responses through text, email and social media. Moreover, you can also filter the results in real time and even collaborate with others via shared surveys.

Source: https://www.getapp.com/customer-management-software/a/surveymonkey/reviews/

Big brands like Facebook, Samsung, SalesForce, VirginAmerica relies on SurveyMonkey to carry out their regular customer surveys. Because of its increasing popularity, it was ranked #6 on the Forbes Cloud List in 2016.

Conclusion

Remember, a happy and satisfied customer is your greatest referral. You might integrate several strategies to grow your sales and enhance your brand. But, it is more important to look for ways by which you can stay connected with your customers to understand what and how they feel about your brand. We hope, this extensive list of top user feedback tool will help you get closer to you users through the quickest mode, mobile apps.

Author bio: Jack Calder is a mobile app developer at Stellen Infotech, a custom mobile app development company. He is passionate about writing and love to write on mobile application design and development techniques. He has 4 years of experience in the industry and serve clients across the globe.