Investing in the mobile economy is projected to be the most noteworthy zone of investment — with almost 50 percent of future investment anticipated to shift towards mobile commerce. It doesn’t shock anyone that e-commerce businesses are going on expanding their interest in the mobile economy. 87 percent of commerce proprietors are willing to put more into their mobile endeavors.

This kind of mobile investment is an aftermath of a more extensive move of clients from desktop to mobile. Clients are investing less energy in their desktops and additional time on cell phones, with the normal client investing 65% of their time with advanced media time on portable stages.

E-commerce retailers investing in mobile has also been relentlessly growing every quarter. Around 66 percent of time spent with online retailers is on mobile, whereas, 70 percent of online transactions take place on mobile devices.

Take a moment, and think why mobile e-commerce app? Well, we’ve got the right answer for you.

Investing In Mobile Ecommerce App Sounds Good – Here’s The Reason

If you take a closer look at the report released by Sensor Tower, which suggests online retail shopping trends from the month of December in 2015, you’ll notice that it’s quite a total number of e-commerce mobile app downloads on iOS devices grew by 17 percent during the Black Friday week, as compared to it 2 percent growth in the year 2014.

In a similar report published by a digital analytics company, SimilarWeb, it was noted that a number of top retailers in the United States saw a boost in average 45 percent in active app usage from 25th of November 2017 onwards.

According to eMarketer, around 93% of smartphone users and 90 percent of tablet users will install apps, resulting in greater in-app marketing opportunities.

Regardless of whether it is via in-app advertising, or application preloads, the web based business is moving rapidly towards mobile applications and in light of current circumstances. Advertising e-commerce ventures via in-application arrangements is a viable approach to reach clients – considering that mobile users prefer spending 87 percent of their time in in-app mobile purchases. As per a report generated by eMarketer, approximately 93 percent of mobile users and 90 percent of the tablet user will be installing the app, resulting in more prominent in-app marketing openings.

The e-commerce sector is additionally moving towards the new strategy of mobile marketing – preloading native apps. This allows online marketing companies to put their applications on new cell phones directly, while offering clients with the comfort of effectively collaborating with the business from their home screen.

If this statistics still fail to satisfy you, don’t worry, we’ve listed some other strong arguments below which will make you believe why investing in mobile e-commerce app is here to stay, and is not a fad.

Mobile Ecommerce App Development – Commitment for a Higher ROI

Enhanced and More Personalized User Experience

No matter whether you’re a brick mortar store or an online retailer, building a mobile application offers you a peerless scope to directly reach out to your targeted audience and personally engage with them. For instance, you could set up numerous channels to communicate, engage and interact with clients, via the means of social media chats, texting option, and in-app chats. Send your audiences specific vouchers and personalized discounts. In short, with a mobile app, you can easily offer multiple personalization opportunities that ultimately leads to improved ROI, higher traffic, and increased conversion.

Real-Time Client Support

The heavy developments in the niche of mobile technology have started affecting the operational tempos in the organizations these days. Shoppers are now able to connect with the retailers in real time, thanks to the features like live chat and in-app tools. When integrated with business analytics software and AI systems, mobile e-commerce apps can easily leverage real-time along with old data in order to trace potential buyers ahead of the time. Customer service in real time can help online retailers enhance customer relationship management.

Cross Channel Targeting For Accelerated Client Acquisition

Today’s customers have a lot of channels and stages to shop from; there are so many smartphone and tablet available out there. What’s more, along these lines adjusting to cross-channel offering bodes well. Ecommerce businesses need to permit their clients or prospects to flawlessly move starting with one channel then onto the next. There is doubtlessly, the applications are not only an extra to your cross-channel offering, however, a most essential component you can’t disregard adding to the system.

Hike in Customer Loyalty

The e-commerce mobile application gives you a chance to stay consistently in contact with clients; you can push great deals to them using notification pop-ups or send an instant message on their smartphones. A mobile application gives you a chance to produce more steadfast clients, not at all like the individuals who incidentally visit your desktop locales in the wake of being diverted from promotions or online pursuits. To put it plainly, portable applications helps you win faithful clients rather than one-time customers.

So, that’d be all for now. As you can see the above-mentioned reasons offer you every strong argument that you might want in order to boost your client engagement, hence seeking a higher ROI. Of course, you want this, so don’t think too much and go with the flow because mobile ecommerce apps and its dominance are here to stay.