So, what is a pop-up?

Pop-up windows are the ones which appear suddenly in a new window, in the web browser, the moment you select a URL or any other object for the item the user searches in the search engine. They are primarily used as a tool for online marketing where the main intention is to drive traffic & grab user attention for the information shared in the pop-up window. It’s a way of attracting users at the point of contact the moment the user searches for similar information in the search engine. Pop-up become an effective tool only if the marketing strategy is aligned with the consumer behavior. Pop-up windows either occupy the whole or a part of the screen & usually remain on the screen till the consumer chooses to close it. There are times when pop-ups are designed in such a manner that they can’t be closed by the user which could result as an irritant factor for the user. Developers should be observant that a healthy, informative & useful pop-up ad gains maximum attention while ads devised to grab immediate attention of the user irrespective of understanding the consumer tastes & preferences could lead to just irritating the users with no fruitful results for them. They hence stand at a greater chance to damage their reputation in the online community.

So, what are the benefits of Popup development for enterprises?

1 – Enhanced Visibility

Pop-ups are truly large & visible. They either occupy the entire or a part of the screen of the user thus ensuring maximum user attention. There is no option for the user but to glance the same at least once before he/she closes the window! If it interests the user then chances of generating web traffic are high or else it could be a huge turn off without a proper marketing strategy for the same.

2 – Great Traffic & Conversion Rates

Pop-up ads can be effective if enterprises understand the consumer behavior patterns & their tastes & preferences well. If pop-ups are used to advertise with the right spirit & in the right manner with the right approach, offering correct information at the right time then pop-ups could be a useful tool for increasing your web traffic & resulting in better conversion rates for your website.

3 -Instant & Quick Customer Reviews & Feedback

One surety that pop-up ads offer is instant customer feedback or review irrespective of the product or service being good or bad! Instant reviews by users help in giving room for improvising about the next pop-up ad! It also gives room for making product improvisations & then come up with a revised pop-up ad strategy in the future. It helps you analyze how consumers feel about your products & services. You can check what they are saying about them & gauge the reputation accordingly.

4 – Adaptive & Versatile

Pop-up ads are versatile in nature. They offer a flexible platform to accommodate all forms of ads in the web community. It can be designed in such a manner that a visitor won’t be able to leave your site till and when he/she clicks on the ad. This ensures that your ad is at least viewed or glanced by the user. It can be designed to fit on to the whole or a part of the screen of the user & can be used to devise a flexible marketing strategy for a firm as well.

5 – Create Buzz

This is one of the primary reasons for choosing a pop-up ad for an enterprise. They help create buzz about your products & services. Initially, the buzz is necessary in order to be considered as a trend. Enterprises can devise marketing strategies as per this & can encash on the available opportunities in pop-up ads segment.

6 – Cost-Effective

Cost of pop-up ads are cheaper compared to ads placed on social media. It’s unconventional, temporary, smaller in size & its short life span makes cost effective for businesses who are short of funds in the market. This makes pop-up ads a feasible & lucrative option for them.

With above benefits in mind, enterprises & developers stand at a very good chance to encash on this massive opportunity of pop-up ads & can devise cost-effective solutions to help enterprises gain market share rapidly & retain consumers for a long time in the future.

Total Toolbar is a leading popup development company in India offering quality popup development services to clients globally ensuring optimum ROI’s for ad investments done by its partners & clients along with 100% customer satisfaction.