In this app world, where hundreds of applications getting developed and submitted to the app store each day, in order to get your app discovered, you need to invest into the mobile app marketing. Out of so many methods to market your mobile app, you must ensure that you do not overlook the most important one, the app store optimization (ASO).

The app store optimization is not new for the mobile marketing professionals who constantly think of ways for drawing attention of users. They have been doing it for drive more traffic to their applications and turn the leads into the sales. It helps them improve the brand visibility of the developers of the app as well as improve the app ratings. So, if you want to direct the right apps to the right users, the developers and marketers should have the knowledge about the app store. Of course, the development skills are necessary; you can take a look at our previous blogs which gives you some of the best mobile application development tips.  Well, in order to create the magnetic app in the app store, you must take care of a lot of points. Firstly, focus on these eight things mentioned below.

1. Icon: When users open the app, the first thing which they will come across is the icon. So, make sure it is impressive enough and test it though Facebook and other platforms even before submitting it to the app store.

2. Title: The name of the app also holds a lot of significance, so make sure that the title is optimized with keyword phrases. The title once decided, cannot be changed later on. So, make sure you choose the appropriate and stable title.

3. Screenshots: It is the visual representation of your application, so if you want to draw more users to download the app, the screenshots should be attractive enough. You can test them through banner ads and check which screenshot design gets the highest clicks.

4. Description: Your description should be such that people gets impressed instantly and installs the app quickly without giving it a second thought.

5. Use of relevant keywords: Selecting the correct keywords are of course important, but along with that you must know how and where to use those keywords. You must make a sheet with the list of keywords and observe the results to shortlist the keywords which attract the most traffic. Once you make the final list of keywords, start writing the description and content using those shortlisted keywords.

6. App reviews: Make sure you provide proper answers on time to the reviews that your app gets, so that it creates friendly atmosphere around the app with smart conversations.

7. Competitor analysis: Before finalizing the keywords, title and description, make sure that you take a look at the apps of your competitors, so that you know what works the best.

8. Stick to your brand name: Make sure that your keywords contain your brand name and do not change it is submitted on the app store.

Now that you are aware of the most important app store optimization technique, it is advisable for you to optimize your mobile app for its app store. Good luck for the same!