What are Ad Networks? Ad network is a medium between the ad publishers or those who want to host advertisements on their websites and the advertisers. The main functionality of the ad network is to collect the ad space from the publishers and allocate it for ads by the advertiser. Ad network serves as a…

Increasing popularity of mobile ads has resulted in the focus shift for the businesses willing to promote their products or services. Businesses today are now willing to promote their products or services by displaying ads in mobile sites or apps because mobile ads have got the ability to attract largest number of customers available today…

Don’t be surprised to know that for most millennials mobile phones are more important than TV, car, coffee and even tooth brush! Yes, as per the research most of them consider their phones as indispensable. Moreover, there are some millennials who use only mobile phones, and not desktop to access the web.  In short, everyone…

Today advertising has taken up a new form with a better outlook and user engaging capabilities with Rich Media elements. The best examples of present day’s attractive RMMA ads include the expandable ad banners or video player applications appearing within a mobile website or app, attractive real time content changes or floating ads in the…

Online media, regardless of platform, is heavily reliant on programmatic buying and selling. American spending on programmatic advertising was just $7 billion in 2013. In 2015, it is estimated to be $15 billion and is projected to be $30 billion by 2020. It is imperative to understand the glossary, grammar, and syntax of programmatic ad…

The world of the internet and digital media has grown by many folds since the last few years. There are so many different and versatile avenues that marketers have to ensure a successful marketing campaign. Besides marketing, there are several methods of using the digital world to your own benefit depending on the business or…