We’re living in the smartphone era. As a result of which, a majority of existing, as well as emerging brands, have taken their online presence to a whole new level by debuting their flagship mobile apps in the market. Creating a mobile application and building the platform into a well-defined business plan allows you to reach users easily. These days, users tend to spend more time on smartphones and tablets. In such case, using mobile apps to promote business arrives in handy.

However, app development is only half of the battle. To generate growth and drag your application in front of customers, you need to be on the top in rankings. You should take a look at the below-mentioned points in order to optimize your app downloads and increase app rankings in the Google Play and iTunes App Store.

Volume and Traffic

You need approximately 5,000 to 10,000 downloads in a minimum amount of time to start appearing in the category of ranked app. In order to make this happen, you’re required to generate maximum traffic to your mobile app. It’s very significant for you to implement effective marketing initiatives which may have performed best for you in the past. Whether you’re focusing on SEO, email marketing, or PPC, place the efforts that can fetch more and more users.

Maintain Consistency

Once you have successfully created a significant amount of active users, you need to maintain monthly downloads threshold to secure a top ranking consistently. You need to aim at 20,000 new users approximately every month until you establish a stronghold.

Proper Screenshots

Pictures speak louder than words in this case. Select screenshots wisely. While selecting screenshots, you need to choose the ones that represent exactly what your app does. Include descriptive screenshots. Select those images that would best describe the functions of your mobile application.

Genuine Reviews

Real and high-quality videos will help offer users a positive experience. It will help the brand in encouraging more users to download the brand and increase brand credibility. This will also increase your rankings. Poor reviews offered by the users can decrease your app ranking which is a bad news for your mobile app. Do not resort to purchasing fabricated reviews. Maintain organic and authentic reviews. Fake reviews might result in app suspension from Google Play or iTunes app store.

Social Integration

Social Media is the new norm these days. Appeal your users to interact with your brand on social media. Promote your application in online communities. Having a powerful social media strategy plays a major role in pushing you towards the success. Generate content for various social platforms like Instagram, Twitter, and Facebook. Explain to your users how downloading their app will benefit them. Showcase the excellent features and advantages of your application. Do not engage in over-promotional or like someone who is desperate for download rates. Offer genuine value to visitors.

As the bottom line, increasing downloads and ranking of your mobile applications is not an easy job. It requires tactical strategies, high maintenance, and extensive research. While applying the aforementioned tips to your mobile apps, it is very important that you use all of them together at once to produce growth and reach objectives as you reach on-the-go consumers.