Some mobile applications for start-up businesses are based on a really interesting and novel concept. They are made out of pure commitment, dedication, idea and genuine attempt to target customers and solve a problem which is there. It is a tap on an existing opportunity that others have failed to realize, and the current startup…

Affiliate marketing is an accountable form of modern day, online advertising strategy that establishes a relationship between three parties – advertiser, publisher and consumer. Advertiser: Advertiser is typically an organization, firm or a retailer that wants to sell its products or services. It’s an organization that is willing to pay other firms or people who…

In the early times, the ad inventory was sold and bought through internal sales teams and it was the best way to review and predict the buys against specific ad inventory at that time. Later on, as the volumes of ads and ad spaces grew it became difficult to manage things with this methodology. Publishers…

What are Ad Networks? Ad network is a medium between the ad publishers or those who want to host advertisements on their websites and the advertisers. The main functionality of the ad network is to collect the ad space from the publishers and allocate it for ads by the advertiser. Ad network serves as a…

Increasing popularity of mobile ads has resulted in the focus shift for the businesses willing to promote their products or services. Businesses today are now willing to promote their products or services by displaying ads in mobile sites or apps because mobile ads have got the ability to attract largest number of customers available today…

Don’t be surprised to know that for most millennials mobile phones are more important than TV, car, coffee and even tooth brush! Yes, as per the research most of them consider their phones as indispensable. Moreover, there are some millennials who use only mobile phones, and not desktop to access the web.  In short, everyone…