Today advertising has taken up a new form with a better outlook and user engaging capabilities with Rich Media elements. The best examples of present day’s attractive RMMA ads include the expandable ad banners or video player applications appearing within a mobile website or app, attractive real time content changes or floating ads in the…

Online media, regardless of platform, is heavily reliant on programmatic buying and selling. American spending on programmatic advertising was just $7 billion in 2013. In 2015, it is estimated to be $15 billion and is projected to be $30 billion by 2020. It is imperative to understand the glossary, grammar, and syntax of programmatic ad…

The world of the internet and digital media has grown by many folds since the last few years. There are so many different and versatile avenues that marketers have to ensure a successful marketing campaign. Besides marketing, there are several methods of using the digital world to your own benefit depending on the business or…

Mobile devices like smartphones and tablets are slowly becoming the needs rather than luxuries for living. Today, almost every individual possesses a mobile phone and moreover every three out of six mobile phone users are the smartphone users. Hence, one thing to observe here is that there is good popularity for advanced mobile devices in…

In the present situation where there exists huge competition among the mobile applications, it is really tough to get users for your app. Even if your app wins users attention very little are the chances for them to download your app. Moreover, it’s not done with the downloading part as you also need to retain…

Desktop apps, today, are at the fear of getting lost amongst the largest crowd of the mobile apps. Today, mobile apps are dominating and are preferred by the users as well as the enterprises looking to promote their business through mobile devices. But, a sign of relief is that even today there is a major…