In the traditional approach of digital advertising, the ad buyers and sellers had to invest a lot of their time, efforts and money for locating the right resources to buy and sell the ad inventory. While the advertisers had to look out for appropriate ad space and locate its publisher, a publisher would have to…

Cross platform applications development is the strategy adopted by modern enterprises looking to target mobile media for marketing. In today’s world where there are so many types of mobile phones, mobile operating systems and devices with variety of screen resolutions and parameters, it is extremely difficult for the enterprises to target all the variations or…