The applications that are developed for Windows Phone platform can be termed as The Windows Phone apps. These apps would be compatible with Windows based mobile phones and can be downloaded for either free or cost from Windows Store. Recently this year Windows Store has made significant changes to its apps for improved app visibility and review validation. Hence, accessing Windows phone apps has become a lot easier for the users.

If you have opted for Windows phone apps development for your business requirements, then you should consider proper marketing strategy too for it. App development alone is not enough you need to promote your Windows application through various effective ways in order to get the best benefits from it.

Here are a few innovative tips to market Windows phone apps.

There are two main methods of promoting Windows phone apps – in-app marketing and out-of-app-marketing.

In the in-app marketing strategy, the app owner promotes his/her app from within itself while in the out-of-app marketing, the person grabs the opportunities out of the app to promote it. So, what are the opportunities that exist out of app for efficient marketing? Let’s see.

Social Media:
Social media platforms like Facebook, LinkedIn, twitter etc. are the best platforms to spread a word about almost anything and the same implies for the Windows phone apps promotion too. Once done with Windows phone apps development, you can well promote your app on social media outlets with proper strategy. You need to engage with the followers and stay in connect with your target audience on consistent basis to get your apps more response.

Add a badge:
You can always add a badge of Windows Phone Store on your website which gives an idea to your audience that your business also has app for Windows Phone platform. Hence, you are educating your audience about your app through your website.

Media:
Another most relevant app marketing strategy is to approach third-party entities for coverage of your app. You can approach relevant media outlets for this purpose.
However, above all there are a few common and most important factors that help in maximum promotion for your Windows apps.

Know your Audience:
You need to learn about your target audience before you start promoting your app. This will help you plan an appropriate strategy that will best appeal to your audience. You should have an idea of what your audience likes the most, what sort of features they are likely to look out in a Windows app and so on.

Project Your App Properly:
Your audience is definitely interested in learning the new and interesting things about your app. Think what is unique about your app and how it can solve the problems of its users or appeal to its users. Think what is interesting about your app which might allure your audience to get it for them. Project out the research (if you have) to support the need of your app. All in all just project out your app in a proper way so that your audience can connect themselves with it.

So, if you have opted for Windows Phone apps development for your needs, you will definitely require a good promotional strategy backed to it in order to get the best traffic and good returns from it.

Total Toolbar is a leading IT solutions provider with expertise in Windows Phone apps development. The company has strong expertise and domain experts working on the development process with industry standards. Quality is at the top with Total Toolbar’s app development solutions.