“Apps are already prevalent in human interaction. With more advanced mobile technology, apps are taking over the world in a new way. With the competition and interactive medium, search engines are also working on various aspects of app searches where they can work out indexing including deep indexing and even streaming of apps in future.”

Gone are the days when search engine optimization (SEO) only meant by web pages and link building. Well, practically things have changed a lot with growing mobile apps, SEO has also changed a lot, focusing on getting apps indexed too. With more and more Google searches taking place on mobiles, so SEOs have been compelled to extend their efforts into mobile domain. A few years back, experts were emphasizing on mobile friendly websites; now they focus on mobile apps as well.

Search engines, especially Google must know the requirements and current data or users’ behavior in terms of structured data and mobile apps. Google Now On Tap and ‘Micro-moments” messaging are steps towards a futuristic SEO practices in app world. However, if your app is not found in the search, it can’t be downloaded, so SEO comes into play. There are almost 2 million apps in the Google play store, so many SEO companies in Melbourne are now working on new app discovery in search engines.

App promotion is not new but integration with SEO is the new buzz. There are different ways to promote apps by companies including optimizing for app store algorithms, or even just promoting the app through website(s). Many eCommerce sites do not allow browsing through mobile unless you download their apps. However, Google has been working organic way to discover the apps where holistic optimization process is involved.

Present state of Apps and SEO

Search engines have started a new adaptation process to popularize apps on mobile devices.

• The new app indexing helps to find the relevant apps organically. Google has already started to work on app indexing and now people can index their apps in Google for relevant user queries.
• In the new SERP app deep linking is prevalent. It allows app developers to insert in-app content for search users. Simply put, now Google allows searchers to look for the pages inside the apps if they already have the app installed in their mobile.
• A new process is introduced that is app streaming. It helps to users to understand the search engine results without first having to download the app.

Future of SEO and Apps

Traditional websites are still working fine but with the advent of apps and new technologies, search engines are now able to index, stream content from apps. It means in future people are less dependent on websites for information and more habitual with apps. App development in Melbourne is also increasing manifold, implying industry is looking this new technology as a future.

With more apps come into play, the interaction is more fluid in terms of search engine. For example, some apps will be personalized and work on users’ feedback, and some are accessible through specialized way.

Business are now more focusing on creating apps because people are mobile friendly and growing reliance on apps makes it obligatory to create apps for businesses whether small or big.

With applications accessible both as downloaded things and as streaming types of online content, it’s conceivable that users will swing to computerized assistance to help them explore the confounding foggy lines of digital realities. This will, thus, drive a checked move from conventional web search tools to assistant driven search process.

About the Author:

Austin Williams is a mobile marketing specialist and working with SEO companies in Melbourne. He has been working with mobile apps since the early days of the app stores in 2010, and also involved in app development in Melbourne.