How to Boost User Engagement for Your Mobile Application?
Do you know that developing a marvelous and feature-rich Mobile App Development is not child’s play? It is not something, which can be attained in a single step. A successful and engaging application is the result of different steps.
However, once if every single step is taken accurately, the outcome is certainly an application with some of the wonderful features and looks. But why it is that still, after putting all the important efforts some of the apps fail to keep its users engaged.
The most important aspect is user engagement, and without it, you can’t expect your application to serve the results that you have planned already. Making a more user-engaging application, which makes users addictive, is extremely important.
Ensure That You Use a Simple Onboarding Process for New Users
Both logins and account creations are considered as a tricky affair accounting for a vital loss of first-time users. However, most the applications ask you to develop a login before you begin with the application; therefore, optimizing the process is an essential factor.
What you should do is the experiment with different login options such as email, social or even no logging at all so that you can make the whole process fast and seamless.
Moreover, application developers can also make sure that they should experiment with the timing to ask the user to develop a login that can be either when the user is beginning the process of using the app or later after x number of uses.
Bigger Buttons
As we all know that the small button icons look beautiful as compared to the bigger buttons; however, it is important to consider that you might have users with different hand and finger sizes, so you can try to keep your Call to Action button comfortable enough for both kinds of users so that they do not face any difficulty while using.
Make Sure You Give Excellent Performance
The performance of your application is the most significant factor that can make or break your relation with your application users. As per the research, if the new users are facing issues when issues might never ever return.
You can ensure your apps’ performance by evaluating its load time to guarantee conversion from the browser to the purchaser. Moreover, you can also confirm that the experience is error and exception-free.
If your application load time is higher and your bounce rate will increase, Google will push you back in SERPs. In the world of application, anything that is slower than 2 seconds is considered as slow. Using various tools, you can also measure your page’s load speed.
You can also take more time so that you can monitor the performance of your apps and behavior, and you can achieve this by leveraging tools and reports that are easily obtainable.
Keep the Data Section Simple
There are lots of applications on the web that keep asking its users to enter one or many things. Undeniably, it is a big no. But comprehend the fact that entering the data like address, details, etc. on the mobile phone is quite difficult than entering it on a desktop.
In any case, if you have developed your application like this – entering data more times, you might irritate your application users, and ultimately they will leave it middle and uninstall your app.
Notifications
In terms of engaging users with your developed application, push notifications play an important role and have a comprehensive range of benefits. It is also important to make use of them in a way, which keeps customers connected instead of annoying them.
There are lots of applications that have a huge customer base of inactive users, who have downloaded, but not used them. Using push notifications, developers can provide up-date reliable information to users, boosting engagement, and increasing involvement.
Some of the other benefits of push notifications comprise boosting traffic, driving conversions, and optimizing application use.
Updates
Do you know that frequent updates of your app help to boost its ranking, downloads, and application constancy? Various popular apps release updates in 1 to 4 months’ period.
The frequency of your app’s update is mainly depending on users’ feedback. The frequent update will bring the app closer to latest market demands and display your commitment to the application.
Moreover, updates will also fix the issues and make the app user-friendly. Some of the features that found little awkward by users can be removed from the application.
Try to Go Dipper with Deep Linking
No matter whether through SMS or push, notifications are playing an important role when using deep linking in your application.
Make sure to use deep linking at the time of inviting other users to an application or when it is helpful to take someone to a place in the application. For deep linking, Apple, Google, and others are constantly investing in their approaches.
So, these are some of the points that you need to consider in mind for boosting user-engagement of your mobile application. However, if you are facing any difficulty while the user engagement of your app, you can hire a proficient mobile app developer from a veteran mobile app development company that has already worked on dozens of such projects and delivered them successfully to their clients.