The app marketing to the masses is the magic mantra to build app audience and uplift the app downloads. Everyone is aware of it from the core. Right?

Then, why only a few apps gain the huge number of downloads? Does it mean, only fewer apps deserves the popularity? If it’s not so, then what’s the barrier that’s holding back the growth of the mobile app users?

The answer is the absence of right strategy and pre-planning.

Only those apps stand out in the competition among millions of apps that gain awareness before the app was launched. Also, a good amount of time, efforts, resources and budget have to be set aside to get the rewarding benefits.

But, planning is the inflexion point where most of the apps failed and which has to be started quite a long ago. What has to be done at different stages? This is also a puzzle.

To resolve all the queries and the puzzle, a few points are enlisted that will make your app’s iconic success dream come true:

1) A message that makes sense

Every app is built on a basic idea, and that’s the major cornerstone in the app users’ journey before downloading the app. You should establish the unique value proposition of your app that illustrates the users what’s so different in your app that they download the same.

The first message establishes the app’s authority, convey the users about app’s usability and grab the attention of the major chunk of the audience.

Note: When you are establishing the message, create the message that resonates with the users you are targeting.

2) PR and marketing- the powerhouse!

To increase the outreach of the app pre-launch, the press release and the publishing of other marketing collateral is considered as the best tool. You can grow the awareness by creating a partnership with the media partners and approaching the right audience.

Also, prepare the press kit, where trailers, teasers, screenshots, promotional videos and review guides all are available to users in one place. Additionally, there are some websites that review the product and help in creating the hype for the same.

Up to some extent, organic channels, social media channels, and app store optimization increase the app’s visibility online.

3) Go premium

The paid marketing also help in acquiring the users at a high rate through an array of paid channels. Social advertising is considered as one of the powerful tools with mobile app ads such as Facebook ads, YouTube video ads, Twitter ads, or Instagram ads.

The ads are very helpful in the promotion of the app, but you must ensure that they must be creative enough and in the best formats so that you can get high ROI.

There is an another type of retargeting ads that will help in retaining the users who have visited the app store but not downloaded the app. By storing a cookie in the visitor’s browsers, the retargeting ad can be shown later to persuade the user to download the app that they visited earlier.

4) Define the milestones

The main objective of defining the strategy earlier is to increase the bottom lines with millions of app downloads. But, that’s the ultimate success.

Prior to this, a track of goals like- retention rate, lifetime value, and average revenue per user have to be defined that help in analyzing where does the app stand and what more changes are required to make it top the charts.

The metrics help in measuring the elements that need to be adjusted to gauge success. Retention rate help in analyzing how successful the app is in the market to grab the audience attention. Lifetime value illustrate how much losing the one user will cost you and average revenue per user highlight how profitable your campaign is.

5) Enhance the app

The user acquisition strategy increases the value of the app in the market. But, the value has to improve continuously to keep the target audience remain hooked to your app.

This demands the app upgrade with time to achieve high downloads, maintain the users’ retention pace, and keep the user-centric flow.

Not embracing the changes means you are losing your users to the competitors, so change with time, trends and users’ needs. Alongside mobile app development, plan for further iterations as well after assessing the users activity.

Focus on success

When you have precisely planned the user acquisition strategy, the very next step after the app development is to execute what you have strategized.

Here, begins the experimentation on various channels and implementing the new things you encounter. The AB testing is a must to get the rich insights out of all the users’ activity and the app position in the market.

Don’t follow the crowd to make your app stand out. These tried and tested strategies will certainly help you to carve your app’s niche in the market.