If you are planning to develop a Chrome extension, you must have researched a lot about the Google Chrome extension development tips and tricks. However, what most people forget to pay attention to is the act of publishing. Of course launching an extension is really simple and easy, but getting the most out of the Google Chrome web store is not so easy; especially when it comes to the traffic. There are a few guidelines which if taken into the consideration will help you a lot in getting more downloads. So, let us take a look at some of the most important tips to launch an extension in Chrome browser extension store.

1. Make the store look good with your logo: Open up the Chrome Web Store and take a look. You will find eye popping graphics that makes the store look amazing. So, if you contribute in making it look even better, you shall be rewarded. It is not a good idea to just sketch out a logo on a white background. Use saturated colors and attractive design to make the graphics gorgeous. If you feel it is not your cup of tea, hire a professional graphic designer who can understand the technicalities and create an amazing logo for you. Make sure you start building up your assets it as soon as possible, as it will take some time to get it approved. Oh yes, you need to get it approved; that important it is!

2. Impress them in 5 seconds: Now that you have built up your assets, you are all set to make them publish over thousands of screens. You are going to get millions of clicks. However, your task is to convert that click into download. Your greatest enemy against the installation is the back button. So, in order not to make people click back button, make sure it clearly explains what your extension is all about. What do you think can impress user in five seconds? Do you think they are going to read essay-like text? No, screenshots and videos will impress them in no time. Select three to four important features that you want to highlight and make something like story to display those screenshots in an order, so as to give them a clear picture as to what is your extension all about.

3. Don’t divert users: Of course, the number of downloads are important. However, it is not necessary to divert users to the Chrome web store to download your extension. You must allow them to download directly from your website and it will increase the download count in the Chrome store too.

4. Right category: Don’t forget that users browse the Chrome store aimlessly. So, it is important to choose your category wisely. There might be multiple categories in which your extension can belong to. However, it is a good idea to visit each of them and check which one has got least competition and highest number of downloads per extension; choose that one!

5. Reviews and ratings: Most people will always check if the extension they are planning to download is being used by other people or not. Social proof is always what people want. So, make sure you ask people to leave a review if they are happy with your extension, so that people in the network come to know that your extension is being used by others too and it is safe.

Now that you are aware of some of the most important tips and tricks to publish an extension on the Chrome web store, it is advisable for you to follow the guidelines not only during Chrome browser extension development, but also at the time of publishing it. Good luck for the same!