Microblogging is different than traditional blogging. Microblogging tools are broadcasting medium. The content of Microblogging is typically smaller in both actual and aggregate file size. It allows users to share small elements of content like one-liners, video links, individual images, and so on.

Microbloggers post about the topic ranging from “what are you doing” to the topic that needs attention from variety of people. Commercial microblogs also exist, to promote websites, services and/or products, and to promote collaboration within an organization.

Twitter is a key player when it comes to Microblogging tool. It stands as a synonym to Microblogging tools. Its free service allows you to post status updates via SMS, e-mail, or web browser. What’s fascinating? Twitter is an open platform and allows developers to develop on top of it.

Microblogging tools can also be used for organizational purpose. Organizations can advertize their product on the big brand in Microblogging tools. It is observed that people are brand conscious and love to buy products from their trusted brand and, therefore, while posting a marketing strategy for your business onto Microblogging tools, make sure you find out the most famous and trusted brand selected by audiences. Organizations can even engage in their own Microblogging tools development. This will not only allow them to advertise their products but also earn revenue with more audiences connecting to their Microblogging tools.

Microblogging tools are also designed for specified purposes for e.g.: Knowledge portals are used for sharing educational papers; Dating sites are developed for sharing photos and finding partners. In personal terms, you can use Microblogging tools to share your opinions about politics, movie reviews, news, links to your blogs, about your first salary, and so on.