Without having to say much, we all know it’s every marketers dream to be able to compete with only a few apps in Play/App Store. And who wouldn’t? It’s the age of revolutionary mobile apps. In fact, one could also say envisaging a future without mobile apps is quite hard, because the “Smartphone Boom” has apparently killed the possibilities of mobiles app being dead in the future. This, eventually, suggests that mobile app development in a never ending chain.

Take Apple’s App store, for instance. When it was launched back in 2009, there were a limited number of apps which makes competition easy. However, four years, later, Apple announced in October 2013, that the total number of apps being hosted by the App Store had crossed a whopping 1M! It had reportedly generated a record-breaking collection from its app revenue itself that amounted to $10M. Soon, Google’s play store caught up with the numbers.

As the number of mobile apps hit the sky high, the hurdles for app marketers keep growing. While one can expect some sudden overnight success popping up every now and then, ensuring that you have a robust app marketing plan in place is very important for success.

After conducting a brief research, I’ve come up with these possible pitfalls which you must consider taking care of if you’re planning to enhance your chances of success.

Not Customizing Your App Review

Most advertisers plan an email exceed when an application is out in the market. While it’s a given that you ought to incorporate the greater part of the vital data about your application, one vital viewpoint that advertisers regularly vacillate in is customizing each email.

Either you don’t have the analyst’s name and site said in the email, or on the off chance that you need to include it, ensure you twofold check it and don’t duplicate glue aimlessly. Most commentators won’t give an email a moment look in the event that it is tended to inaccurately.

Ignoring Retention and Engagement

Regardless of the possibility that you are one of those fortunate advertisers with a great budget to arrange around, you shouldn’t be using paid method for user acquisition as your key marketing strategy. While pumping in some cash to get downloads for your application is good, over the long haul it pays to concentrate on maintenance and client engagement. Else, you will see individuals dropping off soon enough.

To utilize user acquisition from paid channels in the right way, figure out which paid channels work the best for you and utilize them in blend with your other promoting techniques.

Not Giving Users Their Space and Freedom from Push Notifications

Push notice is an extraordinary channel for prodding your clients to dispatch your application once more, take a photograph, or check in. Be that as it may, bug your clients an excessive amount of and they won’t reconsider before uninstalling your application, regardless of how great it is. Arrange your push warnings painstakingly and let clients turn them off effectively on the off chance that they need. Additionally, ensure you remember distinctive time zones while sending a push notice.

Not Measuring Anything or Measuring Everything

While revenue is a great indicator of the success of your app, it doesn’t promote sustained gains, necessarily. Sure, you would be delighted looking at the amount of money your app is bringing in every day, but you also need to mention the features that are responsible for attracting a majority of people. What are the particular sections where people are dropping off? What is the basic frequency of your app usage? Looking at these parameters is important in order to continuously improve your app and keep users engaged.

While income is an incredible pointer of the achievement in your application, it doesn’t really demonstrate sustained gains. Of course, your group is happy taking a look at the measure of cash your application is acquiring each day, however… Are you measuring which components exactly are attracting individuals? Is there a specific segment where individuals are dropping off? How frequently are individuals utilizing your application on routine basis? Considering these parameters is vital with a specific end goal to persistently keep improving your application consistently and retain the clients. Here are a few things you need to focus on – MAU and DAU, Dependability Standards, ARPU, Life Time Value, and CHURN.

All things considered, don’t get excessively fixated on numbers, attempting to quantify everything inside your application.

Not Providing Incentives to Share or Like

Keep in mind Facebook in 2009? At the point when all that you sustain contained were Farmville examples of overcoming adversity? The pattern inevitably subsided. Clients don’t tweet each high score or share their advance in the application only for the hell of it. Essentially including a Like, Tweet, or Share catch in your application won’t not be successful when you’re hoping to develop your online networking gathering of people. Each share must be earned.

Furnish clients with impetuses that’ll urge them to share or play out an activity. Here’s an incredible case of an application that opens up bolted highlights for clients who “Like” their Facebook page.

Not Paying Attention to Customer Support

Your mobile application development could result in having thousands of clients. In any case, in an aggressive market, each client must be treated with care. Verbal exchange is an intense apparatus for any advertiser and one that can be destructive in the event that you don’t focus on your clients.

While Apple’s App Store still does not give an approach to react to client audits, advertisers can answer to clients specifically on Google Play. Despite the fact that this element is currently accessible to all engineers, not everybody is utilizing it to give opportune support to clients. Here’s a superb case of an engineer reacting to a client question around the same time while additionally giving their bolster email to settle issues secretly.

Shutting Remarks

The application biological system is constantly advancing and advertisers need to remain on top of it. Stay away from these normal yet regularly neglected pitfalls amid the pre-and post-dispatch periods of your application to build your odds of accomplishment. Make an agenda and experience it at each stage. Comprehend what your gathering of people thinks about and be receptive to their input. An opportune redesign can guarantee that you don’t lose an important client to your opposition. With regards to application showcasing, each little detail matters.