Quality assurance and testing are all-imperative during the mobile app development. The vital importance of testing is pretty clear to all of us. But, there exists one more testing that’s barely discussed, which is Usability Testing.

What’s usability testing?

Usability testing defines how easily and comfortably the users can use the application and app’s UI, flow and navigation are user-friendly or not. It’s famously known as black box testing.

It basically includes five key elements that are- how easy it is learning about the applications at first, how efficiently users can accomplish the task, how much users remember the app’s UI when they return back to your app after a long time, how easily users can recover from these errors and how satisfied the users are after using the application.

It involves a lot…

It signifies that usability testing stays at the heart of mobile app development or before the app is marketed. It plays an important role in bringing a huge traction for mobile applications.

Let’s take a look how advantageous is the usability testing to the mobile applications:

1) Ensure the release of better quality application

The easier the applications’ learning curve is, the easy to use the application it will become for the users at first. The first-time seamless experience would turn the users into repeat users as high usability of the application with a great ease would leave an indelible mark on the user’s mind that lasts forever.

Before making the app to the market, testers should ensure that app must perform better and follow all the compliances, so that in the end users just love your app because of the quality it yields.

2) Provides you user’s review of UI

The color combination at every page of the application must be consistent and in good contrasts, which appears pleasant to the user’s eye. Furthermore, the font size and type of the content must be readable so that the users with eye problem can easily navigate the app. Menus and sub-menus on every page must be in line with each other.

Besides, the buttons size should be optimum to assure that they will work best on even the small screens like a smartphone, tablets and pretty more. With usability testing, all things can be checked out in advance that will not affect the user’s experience

3) A prior check on the use of tools

Leveraging new tools or resources during app development is good if they speed up the mobile app development or make the application powerful. But, the tools usage has their cons, that’s the shiny tools may be a burden and won’t improve the process.

With usability testing, evaluating whether the resources are good to keep or not required is a great approach to follow. If the tools are making the end user experience better and enhancing the app’s performance, then testers should allow them.

4) The testing over actual devices

The use of the right set of tools, and emulation and automation speed up the testing of the applications. However, emulation software can never replace the testing of the application over the actual devices.

Of course, examining the app’s workflow, navigation and more can be assessed, but the emulation software cannot give the answer of look and feel of the app when it runs on various devices and different OS.

Testing the usability of apps on various devices and OS is a great option, which will help you to know the users’ feedback in the beta version of the app.

5)  Help you to manage the changes

Once, the app is released into the market, it does not mean that it will not be upgraded in the future or the existing bugs will not be fixed. After a short while, a few changes are made to the application to keep the users’ engagement intact.

The usability testing does not apply just for mobile app development while it must be incorporated every time when any changes are made to the application, be it bug fixing, enhancement or introduction of the new feature.

The testing guarantees that the change will certainly bring the rewarding results and delight the end customers.

Conclusion

Presently, making customers impressed is a hard nut to crack in the app crowded market. Albeit superior usability and experience can help the application to win more customers who consistently use the application. This potential lies in the usability testing which gives an in-depth view of what app users like from the users’ perspective only.

Achieve your goal with improved brand perception and optimized operational expenses through usability testing.