“It’s an App World. Web Just Lives in It”

The statement defined in Yahoo’s Flurry Analytics blog reveals the dominance of the mobile apps in the present world. All the current statistics for mobile usage pin out more to the apps rather than browsers.

According to comScore, mobile occupies 65% of the digital media time while the desktop takes a back step to be the secondary touch point for the needs of the modern digital users.

In a research in 2015, it was found that every month about 90% of the digital media time of men and women across the globe goes into mobile app usage as compared to only the 10% of time spent on desktop browsers.

One thing is definitely clear that the mobile applications are vigorously used by the consumers across the globe for whatever be their digital media needs. By tapping on to this highly popular usage channel with business app development, brands can definitely engage more customers and get better sales for their businesses. They can offer engaging buying experiences for their customers and hence, create in them, loyalty for their brand.

Mobile apps are no longer an option for the businesses to stay ahead of the competition but they are more of a necessity for every business that wants to avoid falling back of the competition. Hence, every business whether it’s a start-up or a well-established large-scale enterprise, needs a dedicated mobile app for its growth in the present mobile-friendly era.

Here are a few perks that start-ups can munch on, by investing into custom mobile app development.

It is a Mobile World!

World has gone mobile today and there is no turning back from this truth. Everyone is using their smartphones and tablets in order to find local businesses and shop products. More and more people are browsing business apps to buy their necessities right from the convenience of their homes. Users are now turning towards mobile applications for shopping rather than the web browsers. Hence, websites cannot have the wow impact on the growth of your business as the way the mobile apps can. Hence, it’s just not enough for your start-up firm to have a website of its own. In the present era, if you want your business to grow at a rapid rate, you need to build a good brand rapport and draw the attention of your customers with engaging buying experiences which can be offered only through mobile applications.

Place Your Business in Customer’s Pockets

Let your brand be reinforced for your customers with an engaging mobile application which can be used regularly and in a hassle-free manner by your customers. With mobile apps, users can access your products anytime, anywhere in their convenient environment. This means your brand is available for your customers when they need it the most. This way you shall create a strong relationship with your customers by placing your business in their pockets.

Socialize Your Business with Apps

We, the humans are social creatures by nature and mobile apps are future of social interactions. Hence, if you want your business to get in tune with future technologies, then opting for custom mobile app development can really help. Moreover, today people are obsessed with social media and spend a lot of their time on social media channels like Facebook, Twitter, LinkedIn etc. Hence, if your business app has these social media features integrated within it then your prospects will definitely like it and spend more time on it. Users can discuss, share and comment about your products through your application and this shall promote your brand in a very positive manner leading to its assured growth with the passing time.

Engage Consumers with Personalized Experiences

Mobile apps offer your customers flexibility for buying your products. They can interact with your app from almost anywhere and even on the go and moreover, doing that is easy too as mobile apps can create personalized experiences for your customers. Based on the current location and profile information of your customer, your app can design a personalized buying experience for your customer which makes it easy for him/her to find and buy products from your store easily. And, moreover personalization in websites and apps is a kind of trend today that businesses are adopting to engage more and more customers. Then, why not you?

Just get out-of-the box solutions for your new business set up and give it the required push to get ahead with the competition. As a start-up all you need is reliable and cost effective custom application development services that can help you build a perfect fit mobile application for your business needs at affordable costs.