Mobile application development is booming since its inception. Till last year, it has achieved great heights. Business owners are continuing developing apps for their business. However, it is advisable to start with the process of development after taking a look at some of the most important mobile app trends to dominate this year.

1. Cross-platform tools are becoming more popular:
As we dig into the information regarding the mobile app development and with the constant increase in the release of the latest tools and technologies, it has been researched that the use of the third party tools has been increased to the considerable amount for developing mobile applications.

2. Enterprise apps will be in demand more than consumer apps:
Of course with the increase in the use of smartphones, the demand for mobile apps is going to rise. However, it has been observed that enterprise apps development is in more demand than consumer apps, as the companies have started focusing more on the development of the software that helps them to be more productive.

3. Rapid mobile development is the key now:
In order to sustain in this competitive world, you must fasten your development process and launch your app before your competitors do. The sooner you submit your app to the app store, the more benefit you get. So, try to speed up the development process and minimize the ideation to launch time.

4. App security should be focused upon in 2015:
As the hackers are doing amazingly well in their field, it becomes difficult to develop an absolutely secured app. Most applications will fail the basic security to test. So, if you want to make a successful mobile app this year, your prime focus should be on security.

5. In-app advertising and purchasing will be the main source of money:
As the developers are focusing on developing the apps and giving free downloads, they will start making money from the mobile application advertising and in-app purchases. The ads in the apps will not be just manners, but also be in various new forms.

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6. User experience first will continue ruling:
With the constant increase in the use of various devices like smartphones, tablets and other devices in which people access their apps; user experience will be given a lot more importance. Analytics data will help the developers to know about the user actions, thus helping in making better user experience.

7. App marketing will continue to be important:
As we know, in the year 2014, the app marketers focused on user engagement more than on user acquisition. They have realized that the organic users were more loyal and focused than the users gained from the paid marketing. The app store optimization will be one of the most important things to focus upon.

Now that you are aware of top 7 mobile application trends that will rule in the year 2015, you are advised to focus on them and keep them in mind during the development process, so that you end up developing a successful app.