Some mobile applications for start-up businesses are based on a really interesting and novel concept. They are made out of pure commitment, dedication, idea and genuine attempt to target customers and solve a problem which is there. It is a tap on an existing opportunity that others have failed to realize, and the current startup has already done that. However, there are certain mobile apps that were based on the already existing models around the world and the work on these apps is not as dedicated as the former one.

This is the reason why many mobile applications, especially for startups fail to recognize the right potential and often end up being dumped as a project which has not gone at par with the expectations. If that is the case, then this does not mean that the business is not suited to a digital avenue or a mobile application, but what it actually means is that there are certain pitfalls related to the mobile app development and the startup has fallen into one of those. Today’s blog is going to talk about some of the worst pitfalls for mobile apps that usually startups become a victim of.

Unprepared approach
When a certain startup has suddenly gone rich with a lot of cash liquidity, they are looking to invest in anything they deem interesting or what the competition is doing. With this approach, when the business sees there is a mobile app for competition, they try to compete with it by quickly working on their own. However, they fail to realize that a mobile application takes a lot of time and planning in order to perfectly execute the process. This is where the business, who has worked on apps, fails to deliver and their application becomes an utter failure, giving them an instant loss.

Targeting everyone
Obviously, when you work on something expensive, you would want everyone to benefit from it and give you good returns. However, you literally cannot design an app that is universal to everyone and it is just a myth. Just like advertising and marketing is targeted towards relevant people, a mobile app should also be targeted to the most relevant users. You cannot expect men to download a beauty app, just because you have made one doesn’t matter if it gives some of the best insights for beauty.

No cost benefit analysis
For any project, a thorough cost benefit analysis is extremely important in order to properly allocate the budget and give the right plan. If there is no cost benefit analysis done for the application project, you will never know the amount of money to invest, the kind of returns to expect and the timelines for the projects in terms of number deliveries.

Too many changes
Going for too many changes at once during the development process is also not a great idea. Working first on the prototype is the right approach for a delicate mechanism like a mobile application development. This is where many businesses fail by trying to capitalize on too many changes.

Author Bio
Thames Jack is the author of this blog post. Thames works as an app developer for a firm in Canada. He likes to post blogs on the website Assignment Done UK. His blogs are largely appreciated by the users online.