Every e-commerce business has to understand that the SEO is not an overhead cost but it is an investment. Hubspot survey revealed that SEO generated leads have a 12% higher conversion rate than outbound leads. Every time outsourcing SEO or placing an in-house SEO team doesn’t make sense. Some SEO analysis can be automated and customized for business. SEO plugin development is an apt solution for this online marketing opportunities.

93% online shopping happens via search engines. And Google holds 68% share of search engine market. So effective presence on Google is inevitable.

Browser plugins for SEO have provided a boost in the customer enrollment.

33% share of the organic search results in clicks. So the more chances of being in the first row mean more chances of being clicked. SEO plugin development is always a task of staying strong in competition. Let’s check out some powerful SEO plugins for your browser.

Meta SEO inspector provides a good virtual breakdown to the page data. The issues related to Meta, snippets, twitter cards, HTML tags, scripts, and open graph are analyzed very well with this tool. It comes with online tools section which let you analyze URL as well.

Redirect Path does exactly as the name suggests. It provides flagging up status code feature with the help of Meta and JavaScript redirects. It identifies broken redirects, 404 pages, errors at server side by showing ‘301’ at the top side of the browser.

YSlow is a terrific plugin as an option to Google Insight pages.

You can make out from the image that it has A-F concept. The issues related to contents, cookies, Javascript, CSS, redirects etc. are very well shown here. One can easily make out the impact of these on the website performance.

Page load time provides every essential information related to rankings, the performance of the site and the ways to improve that.

It offers the exact breakdown for a page loading time with starting point and event wise time taken for that particular page to load.

Check my links provides the invalid and broken link information, count of total links on the particular page etc. At the same time, it gives suggestions as per SEO guidelines. It provides the information in different color strata so that one can easily make out the relevant link information. One can click on that and can fix it on the spot.

Externally followed link highlighter is very helpful in terms of knowing which link has ‘no-follow’ tag attached to it. So this comes in use where there is a need for important links.

MozBar tool provides in-depth information like page authority, Domain authority, spam score and social share numbers for a particular page.

Browser extensions have a cutting edge over browser plugins when it comes to SEO in terms of articles and blogs.

There is always a difference between plugin development and extension development for a browser. Plugins are the third party tool which can directly be connected to your browser. It affects to a specific page when required. For example, Macromedia Flash, Adobe Reader, Apple quick time etc. Plugins are usually made in NPAPI, they respond in mime type and reside in the page space.

Browser plugins can’t be created automatically and they can’t create own toolbars. Browser menus, tabs, bookmarks are also not affected by plugins. They can’t process the web pages contents. For all these and much more, browser extensions have arrived.

Extensions work as add-ons with many features included. It can do in addition to UI of a browser and pages as well. They make changes to whole browsers, not a single page. A plugin can be put inside the extension but the vice verse is not true. For example, Google voice extensions.

Chrome store offers good extensions for the viewers of blogs and articles. Brainvire has developed successful plugins and extensions for cross-platform browsers.

POCKET is a tool for which provides a feature of saving articles and videos to read later. After installation, the pocket icon would be reflected at the top-right corner of chrome. It has cross-device compatibility. ‘Recommended feature’ is also added in this tool which suggests the articles depending upon your saved articles.

EVERNOTE comes with note-taking features. It is called business-to-individual tool for media. The web pages can be added to the account so that one doesn’t have to go to the search engine again. They can be organized in notes and tags can be given to them. Even highlighting particular lines is also possible here.

Summary

An inbound lead is less expensive than an outbound link because the inbound link may appear from SEO but the outbound link could be a phone call or a meeting. Developing a plugin or an extension for a browser is an idea that rocks in today’s time. Plugin development saves you from extra overhead cost involved in personally targeting a customer.