The 5 Key Ingredients to Create a Perfect App Name
A name speaks a thousand words. The app name is a big part of its success, especially when it comes to its branding and marketing. The name of an app also speaks for its individuality which is again crucial for its promotion as a distinct brand.At the same time, a name also tells users about the core purpose the app seeks to serve the users.
Therefore if you do it wrong, you will significantly decrease chances of success. So if you want to make sure that everything goes just right once you have the app, it is first important to have a perfect name for your app. However, if you lack the skills to do it yourself, let us help you with the following tips:
1. Research is the Key
When naming an app, an effective research can come into play. Looking into various names and their availability not only reveals you to better names but also saves you from choosing a duplicate name that might reflect badly on your brand and cause you legal troubles as well.
At the same time, you should also know about the don’ts of naming an app to avoid the glitches that you might suffer due to a bad name.
2. Resist the Urge to Imitate a Name
It is easy to get inspired by a name and create a similar name for your app. However, it will only hurt the originality of your Mobile Application Development app and question its validity. Remember that a name creates the perception of your brand and imitating it with an already existing app will only show you as a copycat.
Such an approach questions the originality of your product in the first place and creates the notion that you are a mediocre business.Therefore, it is important to prefer originality when it comes to naming your app and avoid the temptation to use an imitative name.
3. Use an ASO-Friendly Name
When naming your app, it is important to pick a name that is easy to search on major app stores. Therefore, you need to find a name that uses the right keyword and it has higher visibility on the app store. Choosing an ASO-friendly name helps boost the ranking of your app and bring it in front of the intended users.
In addition, you should make sure that the name of your app is available for domain registration as well as social media URLs. Getting a keyword-optimized name can significantly uplift the app store rankings of your product.
4. Be Relevant
When it comes to naming an app, there is no better way than making it relevant to your product. The name of your app should come across as its extension. It should convey the very idea you want to create with your app.Once you successfully do it, you have won half the battle.
Pocket is one good example of a name that aptly put across the message of the app. As its name suggest, the app makes it possible for the users to put everything in their device while searching on the internet. The app has the feature to automatically sync the data on all your devices as you browse the web pages.
5. Use a Catchy Name
By a catchy name, I mean something that can be retained longer in the memory of the users. So once a user gets to know about the name of your app, he should be able to remember its name when he wants to share it with its social camaraderie.
Whatsapp, Kindle and Yelp are good examples of how a catchy name can create instant hype of your app as a result of word of mouth publicity.
The app name constitutes a big part of its success. If you do it right, you can take your app it to the next level.
About Writer: Jessica Jones is working as an App Developer at My Assignment Help Deal UK. She loves writing about apps and latest trends in the app industry. She is also a professional and she likes to share her insights into app market. You can follow him on Twitter, Facebook and Google Plus.