Don’t be surprised to know that for most millennials mobile phones are more important than TV, car, coffee and even tooth brush! Yes, as per the research most of them consider their phones as indispensable. Moreover, there are some millennials who use only mobile phones, and not desktop to access the web.  In short, everyone knows that the craze of using mobile phones is increasing and millennials are obsessed with it. Keeping these facts in mind, the number of ads in mobile devices has been increased lately. Everyone wants to highlight their businesses and want millennials to notice it, in order to boost up revenue. However, they are not going to get impressed by the traditional advertising ways. So, there are new ways to engage millennials with mobile ads. Here are some of the most important tips and tricks for mobile advertising for millennials.

1. Social media platforms:
If you want to focus millennials, you must go wherever they go! So, it is advisable not to limit yourself to any one type of advertising and think outside the box. Start investing time in email newsletters, on social media and in app ads. This will help you get repeat customers! Also, millennials love to talk about their favorite products and brands. Instagram is the best way to represent, interact as well as promote. Also, you can share on Facebook and Twitter. As per the latest trends, you can get the most out of Snapchat. Always remember that, millennials hate the old advertising strategies that look like advertising, so you must make sure that the content seems native to them. In short, they use their mobile phones at least once every hour, so you can keep spreading the posts.

2. Geotargeting:
Millennials have got the habit of travelling in groups; whether they go for shopping, attend a concert or just go out for dinner. They always have their phones with them in their hands. They use it for work or play; but for each screen they scroll down, you have got opportunity to advertise and create a brand impression. So, one of the best ways in which you can make the most out of this opportunity is through geotargeting.  More than half of the millennials read reviews before purchasing anything and they prefer looking for discounts and offers instead of paying the full amount. So, you must target millennials and set geofences around your store locations and then send ads to the people within that customizable radius. Make sure the coupons are aligned front and center, having flat seek design. Well, you can also make the use of the video in order to achieve the full screen engaging ads.

3. Video:
More than half of millennials prefer watching videos on mobile devices and then make purchase through their phones or tablets. So, videos are the best way to target millennials.

It has been found out that the best way to do the mobile advertising targeting millennials is through geotargeting, social media and video. So, make sure you focus on these three!