In this competitive app market, where thousands of applications are getting submitted to the app store each day, the marketing professionals have honed up their app store optimization skills in order to beat their competitors. They have started focusing not only upon the title, icon, screenshots and description, but also upon the use of relevant keywords and app reviews. In addition to that, they have started paying attention to the app review and competitor analysis to optimize the app store. Sticking to the brand name is important too.

You must have read the app store optimization tips in our previous blog posts. However, here we are going to talk about the myths about the app store optimization. There are a lot of people who have got huge misconceptions about it and some of them prevail in the app market since quite a long time. So, let us talk about it and try to eradicate them. Here are some of the most popular myths about the app store optimization

1. High search count is all that matters for keyword

There are a lot of keywords that has got high search count. However, that does not mean that your application will be shown in the top results by suing that keyword, as there are a thousand other people using the same keyword. Use the long tail keywords, specific to your product or services. Append the name of your product or services to the highly searched keyword and you will get your long tail keyword. The great keyword is the one which is not used widely, but has got a huge audience looking for it as well as have got low competition.

2. There is no need to incorporate keyword into the description

Of course description is important and you must definitely incorporate the keywords in not only title, but also in the description.

3. High keyword density helps

If your keyword is repeated a lot of times, there is high chance of your app getting rejected. So, make sure you do not do the keyword stuffing.

4. You should keep updating your app frequently

Of course, you need to update your app every two years and pay the renewal fees to the app store. However, there are some people who keep updating frequently, for whom updating means paying the renewal fees, but making no changes in the apps. This way, they make their apps non supportive for the latest versions of smart phone operating systems.

5. Keywords, description and reviews do not hold importance

This is an absolutely false statement! The truth is; keywords and description are very important. However, you must make the right choice of keywords and make sure you do not do the keyword stuffing in the description. Also, ratings are too important! The more the number of ratings, the better your application will rank.

Spread the word.

Now that you are aware about the app store optimization myths, it is advisable for you to try to spread the word and let people know about it. Ask them to not believe these myths and let them know the facts!