Is it just enough to have mobile application to drive growth to your ecommerce business?

No, definitely not.

In the present world where most of the businesses are looking to go online and have a mobile identity with impeccable applications, what wonders can your business do by just having a mobile app? Truly almost nothing.

Having a mobile application today is much of a necessity. Every customer wants to browse and buy products from an ecommerce shop that offers them the convenience of buying right from their mobile devices. Hence, custom app development for ecommerce business is very common these days and if you want to get the ball rolling for your online business, you need to work out on innovative strategies like enhancing the downloads of your ecommerce application, working on the ways to increase positive reviews for your brand and much more that can build customer trust in your brand.

You can increase downloads and vitalize your ecommerce app through viral loop marketing theory.

What is Viral Loop Marketing?

Viral loop marketing is not just an ordinary mechanism of spreading the popularity of your app. It’s a detailed theory on how the users of a product can help to spread word about it among the friends and relatives and encourage them as well to use it. For executing a viral marketing plan, an ecommerce business would need a powerful custom app for their business. They need not invest in time taking and costly advertising methods as viral marketing will do its part really well to promote your online business across the wide range of audience and shall drive in lot of profit for your business if done properly in the right manner.

How does it help in increasing downloads for your ecommerce app?

With viral loop marketing, businesses will not have to spend on various user acquisition and customer engagement strategies. The viral loop marketing will do it all for you effortlessly. The pressure is driven off the shoulders of a business to get more users for their eCommerce business app as this will be done automatically with this method. This method shall engage more and more prospects to your business via personal recommendations on online medium.

This method is like a loop where a user of an app shall recommend it to his/her friends and relatives. Each of them again refer your app to the next set of users that means their friends and relatives and this loop goes on to spread a word about your app in the market. This way more and more people will get to know about your business application and download it.

There are different types of viral loop marketing strategies that can get you downloads for your ecommerce business application.

Invite based Viral Loop Marketing

One of the best examples of the apps that used this type of marketing is Facebook. You would have seen ‘Invite with Facebook’ tab many times as you share with or invite your friends to do some activity. This form of marketing is the best way to earn viral personal recommendations and also earn quality feedback from more number of users. This is an easy method to create the much desired hype around your ecommerce app.

Incentives based Viral Loop Marketing

As the name suggests here you offer benefit to the users for referring your app to their friends and relatives and convince them to use it. One of the examples of the brands who have executed this theory for business profits is PayPal. PayPal implemented incentive based viral loop marketing to convince its user base to invite their friends to use their payment gateway and successfully achieved a drastic growth in their customer base in the shortest possible time.

Social Benefit based Marketing

There are few in app chat applications that offer good social benefits to the users like easy chatting with friends and family, sharing things across the groups and friends, engaging into discussions and creating communities and much more. For using such apps or chat with friends with such apps will again require the users at both the ends to have this application on their device. Hence, the user would not be able to utilize this app until his/her friends, family members or everyone on their group has this application on their devices. Therefore, this makes user to insist the app download to several users around him/her. This in turn increases the user base of the app as well as number of downloads for this application. You can try out something of this kind as well to increase downloads of your ecommerce application.

Hence, all the above mentioned strategies are time tested and successful app promotion methodologies that have been already been implemented by several businesses in order to promote their services and business applications. Therefore, if you are done with custom app development for your business and now want to make it viral amongst your target audience, then you can try your hands on these ecommerce app marketing strategies for assured success.