Surprisingly, but it’s truly said, “Mobile applications are eating the world.”

The app stores are crowded with mobile applications where you just name the service or industry and the list of apps get open before you.

This is making the work of mobile app publishers and marketers difficult.

Making the app to top the charts, impress the users, make them download the app and let the users to write a review is a hard nut to crack.

According to a survey, “In app marketing on the app store, the users review contributes to 24% to influence the users’ mind to download the app.”

Absolutely correct. The app reviews won’t come or written at ease!

A lot of factors in parallel make the users leave a review of your app. But, all these have to be done strategically.

Why?

Users never purchase anything on their own, while it is the opinion of others that help them to make the purchase decision.

The same things go well with the app users as well who before downloading any application prefers to read the reviews in the app store that are written by the existing users. The reviews can be either positive or negative.

The positive reviews are the silver bullets to boost up the app ranking and spread a good word about the app. On the other side, negative reviews are destructive.

But, making the users to provide the reviews is a herculean task. To make it easy, 5 things are rounded up employing which you can certainly increase the number of reviews.

1) Ask for reviews

As earlier said, users are not going to come in the app store, search for your app and then write a review, while you have to approach the users.

Integrating review plugin in the mobile app is the easiest and fastest way to prompt the users to write a review where a pop-up get displayed in the mobile app when they are using the app.

The plugin integration is easy-peasy that after a definite time interval display the pop-up on the users’ mobile app.

For instance:

2) Reward for reviews

Sometimes, even the pop-ups display to let the users write a review won’t work. Here, incentivizing the users in the exchange of writing a review may work.

Although Apple has already banned the method of incentivizing the users for reviews. However, it works for other app stores.

The rewards don’t need to be physical money. Instead, it can be reward points or gifts as people love free stuff, no matter what it is.

For instance: The one that Google started.

3) Ask in the guise of customer service

If both app review plugin integration and going beyond the traditional plugin with incentivizing, don’t work, then it’s good to provide best customer support.

Now, you might be puzzled, how exceptional customer support can help in gaining more reviews.

Actually, Helpshift integration allows the users to send the feedback from the mobile app itself, this way two way communication would get started.

Once users received the satisfactory help, getting reviews from them when asked is not a big deal. They would like to provide the feedback.

4) Don’t bombard the messages to write a review

As, the user starts using the app and you frequently ask them to write a review, it annoys the users and they might uninstall the app.

Instead of going straightforward, you should analyze at what level the user has used the app or reached a certain level, and then prompt them to write a review is alright.

It creates a win-win situation for both the users and app publisher.

5) The incredible features

Certainly, when your app contains all those great features that make the user’s journey throughout the app seamless, then users for sure write the reviews because your app deserves it.

In such cases, you don’t have to ask for reviews, while you will be overwhelmed with the number of reviews the app is getting.

Ensure the app delivers good services and delight your users to build a long list of fans that rave for your app.

Conclusion

Before hopping onto the mobile app development, the strategy of how to market and when to market the app is already decided. That’s where, if the smart tactics to increase the number of reviews are planned, then multiplying app reviews become a breeze.

Implementing the app review plugin, helpshift, or incentivizing are some of the ways to make the dream of getting millions of reviews true. It’s not the time to wait for others.

March ahead with app development and make the process of gaining positive reviews a whole lot easier!